facilitated By LISA I. PEREZ, SPHR, SHRM-SCP

 linkedin profile optimization TRAINING

THURSDAY, April 22, 2021 FROM 11 AM - 12:30 PM EST


It has often been said that, “You only get one chance to make a first impression” and with 740+ million profiles on LinkedIn – how will your profile stand out? 

LinkedIn, the largest business-oriented social networking platform is rapidly approaching a billion people. If you are not active on LinkedIn, you’re missing 80% of your leads.
Studies show that 80% of Business to Business (B2B) leads come from LinkedIn, and 94% of B2B marketers use LinkedIn to distribute content.
On average, 46% of social media traffic coming to B2B company websites is from LinkedIn.
Yet … LinkedIn IS the most Untapped Social Resource!


Ensuring you communicate so people take notice is the key to LinkedIn success and, as a professional, knowing how to create a compelling profile, communicate with messages that build relationship and manage your time will make LinkedIn one of your most important tools.  Participants are encouraged to have their laptop, notebook or tablet as our trainer guides you through optimizing your LinkedIn profile just as she does for herself and her clients.

Training Objectives:

1.   Why you should complete your profile.
2.   Overview of Important Privacy Settings.
3.   Implement the MUST DO Best Practices for Basic Profile content.
4.   Discuss the Do's and Don'ts of LinkedIn profile photos.
5.   Go from boring to brilliant with multi-media Features, Images, Background, Experience & Education.
6.   Insights regarding to Connect or Not and Groups.
7.   Insights regarding the unique differences between skills, endorsements & recommendations.
8.   The importance of writing invitations and messages designed to build relationships.

Lisa I. Perez
Founder & CEO, The Complete Manager Makeover

About Your Trainer

Lisa Perez is the Founder and President of human resources consulting company, HBL Resources, Inc., The Complete Manager Makeover, HR Support Service & Training Membership platform and National Management Training Week.  She brings almost 30 years of HR experience and serves as a trusted advisor, trainer or consultant to small and large organizations including Virgin Hotels, Miccosukee Resort & Gaming, The City of Coral Gables, Best Buddies and Brinks International to name a few.

Her commitment to growth and development was exemplified early in her career, when she started in hospitality with Interstate Hotels Corporation as a front desk clerk, progressed within the HR discipline and accomplished the role of Corporate Director of Recruitment and Succession Planning within 10 years.

Lisa is passionate about giving back to her community and is a volunteer member of S.C.O.R.E. and a member of The Miramar/Pembroke Pines Regional Chamber of Commerce (MPPRCC) since 2011. As a member of the MPPRCC, she volunteers on the Governance Committee and chaired the Ambassadors Committee from April 2013 - April 2016 as well as previously Co-Chaired the Education and Training Committee. She has volunteered for the Broward County's KIDS AND THE POWER OF WORK (KAPOW) Program since 2012 where she facilitates 4th and 5th grade lessons to help prepare students for their futures in the workplace and life.

She is honored to have been recognized throughout her career with two 2020 American Business Awards® Silver Stevie Awards for Entrepreneur of the Year and Human Resources Professional of the Year, a 2020 Volunteer of the Year Award from KAPOW.  Originally, from Brooklyn, NY, she is a wife, mom, grandma and considers herself a craft geek.

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Copyright © 2021 The Complete Manager Makeover. All Rights Reserved. 

Kristen Knowles

President & CEO, Brave Leaders Group 

The Building Blocks for Creating Transformative Leadership Programs

According to a recent global human capital survey, only18% of leaders felt they were equipped to handle the leadership challenges they face. Only 30% of companies felt their leadership development programs were effective. Leadership is a billion-dollar industry that has failed to produce real results. Why? Leadership is not about more head knowledge, it is about transformation that produces the capability and behaviors to truly lead through whatever the leader faces. Most programs are expensive, filled with busy work, and an ineffective use of time. It’s time to disrupt the industry and rebuild our programs to meet the ever-growing challenges leaders are facing and create truly transformative programs your leaders want to be a part of. 

In this talk you will learn: Objectives:

1. Insights to discover why your Learning & Development program is only 30% effective. 

2. Uncover the missing foundational elements of leadership development.

3. Ignite a top-down approach for effective implementation.

4. Discover the four building blocks of  transformative & impactful leadership programs.

Kristen Knowles is a 13x award winning leadership expert. Over the last 10 years, she has built and led multiple coaching and leadership programs for top companies worldwide. Her passion is helping organizations create brave cultures and developing leaders to lead from their purpose. She is the CEO of Brave Leaders Group, a full-suite leadership firm that specializes in offering unique leadership experiences that create impactful moments and inspire growth. She offers a unique opportunity to implement strategies that create empowering cultures and breaks apart our previous ideas of leadership to create brave leaders that will mark history and change the narrative for leadership going forward. Her vast experience spans internationally and includes: VP and Chairman of the board of directors for an international non-profit organization, Head of HR and Talent, as well as a global organizational development consultant for multiple start-ups. 


Sara Emhof 

Culture Coach 

Four New Rules of Remote Leadership 

This session will discuss the changing demands of remote leaders and how leaders can start making shifts today to increase employee engagement, and collaboration. Participants attending this session will: 

1. Identify the changing expectations of remote leaders.

2. Assess how well they have adapted to 4 new rules of remote leadership.

3. Create 3 actionable steps they can take in the next week to shift their leadership style to enhance their remote leadership skills.

Sara Emhof is a Culture Coach and Founder of MOGA. She helps companies create a thriving remote culture by providing measurable solutions that build the major indicators of employee and customer satisfaction; trust, purpose and belonging.  Sara has been studying the role our social environment plays in our level of engagement for over 15 years. By building trust, purpose and belonging, first, she has improved student outcomes, became a top sales rep, and coached executives to create better results from their teams. 


Dr. BehNaz Gholami

Managing Director, Dizen Group

Design Thinking for Organizational Transformation

This session is an exceptional research-based and methodology agnostic introduction  which translates Design Thinking to Organizational Change language and shows managers and HR professionals, who deal with change in their organizations, how to create and build practical and strategic solutions by integrating Design Thinking into Organizational Change practices.

1. To introduce Design Thinking and explain why it is essential for  professionals, who are dealing with change, to have it in their portfolio.

2. To map Design Thinking into Change Management practices and translate it precisely for organizational change.

3. To introduce a systematic and practical approach to when and how Design Thinking can significantly impact change management outcomes.

Dr. Behnaz Gholami is a social scientist and researcher, an experience designer, and a change strategist. She is internationally experienced in successfully developing and implementing organizational change management strategies and other business services based on human-centered design and multidisciplinary pragmatic methods and scientific approaches such as design thinking, neuroscience, and psychology, gamification, mindfulness, behavioral economics and experience management. Her mission is to put human needs and desires at the center of all business practices. 


Lauren Balukjian

CEO & Founder, 7x7 Experiment

Beyond Human Instincts: How to Build the Resilience of a Warrior

When faced with unexpected circumstances, highly motivated leaders are biologically hardwired to jump into “fix-it-mode”.  Despite this powerful skill, if not done with a clear intention and team buy-in, the collateral damage can be devastating to the team’s morale, retention, and overall impact.

During this interactive 45-minute session, professionals will take a journey within and reconnect with their resilient warrior within. Following this session, leaders will have:

A powerful intention-setting framework to address interpersonal relations and communication of goals.

An understanding of the four cornerstones to build a team that is aligned on a vision.

A clear understanding of why vulnerable leaders create deeper trust and stronger relationships over the long-term.

A fierce warrior at her core, Lauren Balukjian's purpose is to empower business professionals to build the resilience of warrior by aligning leadership skills to a source of collaboration, vulnerability, and authenticity. 

After 10+ years as a high-tech marketer in Silicon Valley, Lauren traded the comforts of 'Corporate America' for riskier path that aligned with her values: authenticity, connection, and truth. As a CTI-trained leadership coach, Lauren teaches the power of experimentation to break patterns and shift into a growth mindset.

A single mother to four children, she's also passionate about building global communities for women and youth.  She founded and leads the 7x7 Experiment - a community and program for women of all ages, backgrounds, and ethnicities to embrace imperfection.   A former Ivy-league athlete, Lauren brings passion, dedication, and a team spirit to every workshop, speaking engagement, and coaching session. 

To work with Lauren visit www.laurenbalukjian.com and connect with her on Instagram, Facebook, and LinkedIn at @LaurenBalukjian.


Anna Kemmerer

isolved HCM, Solution Consultant

The first 30 attendees to REGISTER and attend the Human Capital Management Tech DEMO during the lunch hour will receive a $15.00 DOOR DASH E-Voucher. Sponsored by isolved

Anna Kemmerer, isolved Solutions Consultant, has an extensive background relating to HCM operations, project management, & implementation. 


Dan McPherson

CEO, Leaders Must Lead

Feedback is the Answer to Improved Human Connection

Valuable feedback matters, but the majority of the feedback shared in the workplace is delivered so poorly that even the positive conversations inspire dread in giver and receiver alike. This much change if we are to have any hope of developing a true human connection.

In this session, participants will learn:

1. A clear, objective perspective regarding feedback which will substantially improve ability to actively, empathetically listen to others with who we both give and receive feedback. 

2. How to immediately implement a simple, yet powerful ‘Feedback Loop’ which dramatically improves personal receptivity and listening skills.

3. Development of a strategic approach to delivering clear, organized, persuasive messages designed to nourish growth without destroying roots.

Dan McPherson, International Speaker, Business and Personal Development Coach, and CEO of Leaders Must Lead, is on a mission to help Creatives and Entrepreneurs create and grow profit and understand that Dreams ARE Real. With more than 25 years of experience in corporate roles leading teams of up to 2000 and responsible for more than $150M in revenue, Dan is a recognized expert in leadership, sales, and business strategy. Through his Dreams ARE Real Podcast, Foundations of Success Training, and powerful 1-1 coaching, Dan helps entrepreneurs around the world from musicians and artists to chiropractors, coaches, retailers, and beyond experience success and accomplish their goals.


Diana Acuna

Senior Manager, Advisory Services, Mavenlink

Transform from Emotional Awareness to Actionable Emotional Intelligence

In this talk Diana peels back the layers of Emotional Intelligence to discuss how simple modifications to the way we think, speak and write can increase our Emotional Intelligence which will lead to improved communication, productivity, confidence and focus.

 What to Expect

1. Uncover the components of emotional intelligence and competencies that are learnable.

2. Assimilate tangible tools and techniques to increase competency in Emotional Intelligence.

3. Learn how awareness and consistency of these methods will lead to positive outcomes in your career and life.

Diana Acuna has worked in Software as a Service (SaaS) for nearly 20 years and across Professional Services, Human Capital Management (HCM), Talent Acquisition and Health Care industries. She is currently a Sr. Manager at Mavenlink where she manages a team of consultants that support prospective and existing clients in evaluating, implementing and adopting their software. As her side hustle, she is passionate about helping individuals grow their emotional intelligence to drive lasting change in their careers and lives. 


Rodger Biddle

isolved HCM, Regional Manager, Channels & Alliances

The first 30 attendees to REGISTER and attend the Human Capital Management Tech DEMO during the lunch hour will receive a $15.00 DOOR DASH E-Voucher. Sponsored by isolved

Rodger Biddle, isolved Regional Manager of Channels and Alliances, is a tenured professional rooted in financial services: employee benefits & retirement plans, enrollment technology, & strategic partnerships.


Val Shah

Health and Wellness Expert, DROM Practice

For over a decade, Val Shah, owner and creator of Drom, has been introducing the value of moving and having fun to thousands of people across North America and around the world. She has seen and experienced first-hand the difference movement and drumming can make in one’s life. DROM comes from balancing the energy of movement, music and the drumbeat with the practice of calm stillness and intentional breath work. 

Val is an international presenter who promotes the importance of mental health and well-being through DROM.  From corporate events and speaking engagements to energizers, a membership program and trainings, no matter the size of audience, Val engages people to move, think creatively, reduce stress and feel a renewed sense of empowerment.



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Nancy Matthews

Leadership, Sales & Marketing Expert, Author, Speaker, Founder, Women's Prosperity Network

Leading Your Team by Being The One

The One Philosophy provides leaders with a blueprint that creates a better life for themselves, their team, the company and humanity.  This Lunch and Learn Session will show leaders how they can take the lead as the one to bring greater performance, productivity and personal fulfillment to their team.

Nancy is a best-selling author, has been featured throughout the media and has shared the stage with many of today’s leading experts and thought leaders … because she is one of them. 

She’s been in business since 2002 and has developed several multi-million dollar enterprises … all this while raising 2 children on her own as a single mother. 

Nancy brings more than 30 years of experience and the perfect blend of business expertise, authenticity and heart to all her endeavors. Nancy and her sisters, yes, real sisters, founded Women’s Prosperity Network in 2008 and they’ve had the privilege of serving thousands of people through their collaborative network, educational and inspirational programs, coaching and mentoring. 

She is the author of The One Philosophy, Visionaries with Guts, the highly acclaimed Receiving Your Riches Course and the Best Selling Series, Journey to the Stage. 

Learn more and connect with Nancy at NancyMatthews.com and WomensProsperityNetwork.com